04 June 2009

Blogs v Twitter

It's interesting to compare the number of Australian PR blogs to the number of PR people twittering. There's only 40 PR blogs. I thought there'd be more.

I recall from a list released a couple of weeks ago there were far more people Twittering. (If I could only find that list).

I'm not sure what this means. Maybe it's just easier to Twitter, maybe it's because blogging is regarded as past its use-by date.

It all depends on what you're using either medium for. Of course, there's still a place for blogging. These are just two tools in the PR arsenal.


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The PR Lab is a consultancy, specialising on research, reputation management, social media, media relations and the development of measurable strategies that produce results. It is run by Dr Greg Smith, a former journalist and PR professional. Greg worked on daily newspapers in Sydney, Brisbane and Perth. He held senior PR positions in the Australian Defence Force, Sydney Olympics and national not-for-profits. He has also lectured in PR at Edith Cowan University and the University of Notre Dame Australia.