The National Rugby League's attempt at smoothing over its clubs' lamentable treatment of women could not have come at a worse time.
Apart from being an all-too-obvious attempt at trying to win back favour with fans and the media, the timing was ruined by yet another sex scandal: this time involving the CEO of the Cronulla club.
The NRL says it wants to attract women to the game. Well, there's a little more to it than having lunch at a pub (of all places) and saying women should be in leadership roles ... in a male sport, mind you.
The sport first has to tackle the cultural problems (notably alcohol and sex) that beset it, and many other sports codes. This is clearly not happening. Of course, it's a tall order, given that these problems come from society as a whole.