16 June 2009

It's urine ... and you're drinking it

The Water Corporation in WA has started to introduce the notion of people drinking recycled sewage.

Last night's TV news carried a spot, so it's a safe bet the frequency of media coverage will increase in proportion to the sinking levels in our dams (currently 39%).

It will be interesting to see who's first to oppose the move, and who runs a strong "anti" campaign.

From the PR Lab


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The PR Lab is a consultancy, specialising on research, reputation management, social media, media relations and the development of measurable strategies that produce results. It is run by Dr Greg Smith, a former journalist and PR professional. Greg worked on daily newspapers in Sydney, Brisbane and Perth. He held senior PR positions in the Australian Defence Force, Sydney Olympics and national not-for-profits. He has also lectured in PR at Edith Cowan University and the University of Notre Dame Australia.