28 December 2008

Some journalists must be idiots

This has nothing to do with PR, but has everything to do with PR. 

It's all about journalists spreading misinformation. Dangerous misinformation.

We are continually told that Perth's hot weather is ideal beach weather. Channel 9 told us so last night, as Perth heads for a 39C day today – the first of the annual heatwaves.

Bloody irresponsible. Journalists mustn't know anyone that's had skin cancer.

This type of reporting is trite, but is also insidious and irresponsible.

What's it got to do with PR? Well, I'm going to run a PR campaign against idiotic journalism. This could also include things like over-use of unnecessary adjectives (i.e., gruesome murder). But it won't.

It might even save someone's life. 


About Me

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The PR Lab is a consultancy, specialising on research, reputation management, social media, media relations and the development of measurable strategies that produce results. It is run by Dr Greg Smith, a former journalist and PR professional. Greg worked on daily newspapers in Sydney, Brisbane and Perth. He held senior PR positions in the Australian Defence Force, Sydney Olympics and national not-for-profits. He has also lectured in PR at Edith Cowan University and the University of Notre Dame Australia.