17 October 2009

Bikies' PR company taking a risk

The Brisbane PR company that represents bikies has this to say on its web site: "We will not support business activities that we believe cause fundamental harm to people, communities, or the environment."

With reputation management a cornerstone of PR, I wonder if they're risking their reputation by having the bikies as a client?

Whatever the effect this will have on the PR company (whose ethics I find hard to fathom) certainly the bikies are spending up big. The campaign they're running has all bases covered, including a raft of web sites (national and State bodies in NSW, SA, Qld and WA). Some are on Twitter. However, I do wonder why one of the links leads to a gang in Norway.

The angle they're taking is that the proposed legislation, curtailing the right of freedom of association, will affect everyone in the community. Certainly, they have a point. But, as WA Police Commissioner Karl O'Callahan pointed out, it only applies to groups with criminal leanings. Scouts, fear not.


11 October 2009

Australian professional sport a turn-off

Several items on the TV news this week made me wonder whether Australian professional sport is heading for extinction.

First you had the Socceroos asking for more money when playing for Australia. Given the relatively small financial balance of soccer in Australia, that's a BIG ask. There's only so much money you can wring out of a competition that doesn't really deliver the spectator numbers that equate with wages. I thought it would be enough that the players would be honoured to turn out for their country, rather than make financial demands.

The Wallabies were at it, too, wanting to be paid for what amounts to training, for a Possibles versus Probables match prior to their tour of Japan and Europe, complete with a fourth irrelevant Bledisloe Cup match in Tokyo. So the national rugby union players also seem to have lost their pride in the gold jersey. On this season's performances they are lucky they're getting paid anything at all.

The national cricket team, fresh from victory in a seven-game, one-day series in England, had no sooner won last week's World Cup in South Africa, yet here the players were (in contrived regional teams) at it again in some limited-overs tournament in India. More money. Maybe that can work financially, as it seems the Indians have an unlimited supply of money to throw at a sport played in a handful of countries, just like ...

Netball. Last night I watched as some ridiculous international tournament was being played. It's ridiculous because, it's always the same few Commonwealth nations that play one another, so it's boring. But they have now given "fans" a shortened version of the game, the World Netball Series, complete with rolling substitutions, shooting from outside the goal circle and power plays. God help us. Never mind the "world tournament" has only six teams, including those "powerhouse" sporting nations of Malawi, Jamaica and Samoa. Interesting, no South Africa.

I'm just not sure where sports watchers can find the energy to watch this too-often-repeated diet of mediocrity. If they're like me, they have long ago switched off. I'm going for a swim.

02 October 2009

Good one, Mal

I'm no fan of Mal Turnbull, but his no-nonsense language this morning was welcome.

Finally a politican who can say it like it is. Yes, Mal, those smart arses should put up or shut up.

The trouble is, Mal is showing no political nous. I reckon he's got a month before the "mad monk" takes over.



-- Posted from my iPhone

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The PR Lab is a consultancy, specialising on research, reputation management, social media, media relations and the development of measurable strategies that produce results. It is run by Dr Greg Smith, a former journalist and PR professional. Greg worked on daily newspapers in Sydney, Brisbane and Perth. He held senior PR positions in the Australian Defence Force, Sydney Olympics and national not-for-profits. He has also lectured in PR at Edith Cowan University and the University of Notre Dame Australia.