19 August 2011

Heart Foundation a disgrace

Yesterday my mother-in-law in Geraldton was contacted by a Heart Foundation telephone caller and asked to donate. She is a pensioner, who has regularly worked for various Church charities.

When she told them she couldn't donate, the response was: "well, you better hope you don't have a heart attack."

My wife reported this by phone to your head office, which said it would investigate and get back to her today. She's heard nothing.

So I will now mount a PR campaign against the Foundation for both it's disgraceful conduct on the phone, and it's pathetic response to what was a most distressing incident for my 72-year-old mother-in-law.

About Me

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The PR Lab is a consultancy, specialising on research, reputation management, social media, media relations and the development of measurable strategies that produce results. It is run by Dr Greg Smith, a former journalist and PR professional. Greg worked on daily newspapers in Sydney, Brisbane and Perth. He held senior PR positions in the Australian Defence Force, Sydney Olympics and national not-for-profits. He has also lectured in PR at Edith Cowan University and the University of Notre Dame Australia.