05 June 2009

Banana wars

The people who manufacture Mars Bars have reduced the size of the product by 11 per cent (while increasing the price) ... all in the name of combating obesity.

They reckon they're helping combat Australia's growing obesity problem. The Australian Banana Industry has hit back, saying a banana is far healthier, and cheaper.

It's brilliant PR by the sweets company.

Brilliant. They reduce their costs and increase the profit margin. Oh yes, they also get the free publicity to sell more of the price-inflated product.

And I keep noticing that Australia's favourite biscuits and chocolates are getting smaller, and that cordial keeps getting more watery, and jam gets less fruity.

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The PR Lab is a consultancy, specialising on research, reputation management, social media, media relations and the development of measurable strategies that produce results. It is run by Dr Greg Smith, a former journalist and PR professional. Greg worked on daily newspapers in Sydney, Brisbane and Perth. He held senior PR positions in the Australian Defence Force, Sydney Olympics and national not-for-profits. He has also lectured in PR at Edith Cowan University and the University of Notre Dame Australia.