29 May 2009

Social marketing playing catch-up

Not sure why social media marketing is mentioned on a PR site (seems PR2 Squared has its wires crossed - in more ways than one).

That's obvious when you read the line from a recent article: "The focus of Social Media Marketing should be on the organic growth of long-term relationships. When you have a long-term relationship with a brand, you’ll give them the benefit of the doubt when they pull off a stunt; you are likely to enjoy it; you might even pass it along."

Well, knock me over with a feather. I thought PR had been doing this for years.


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The PR Lab is a consultancy, specialising on research, reputation management, social media, media relations and the development of measurable strategies that produce results. It is run by Dr Greg Smith, a former journalist and PR professional. Greg worked on daily newspapers in Sydney, Brisbane and Perth. He held senior PR positions in the Australian Defence Force, Sydney Olympics and national not-for-profits. He has also lectured in PR at Edith Cowan University and the University of Notre Dame Australia.