09 May 2009

Time for PR campaign on water

If ever there was a time for PR to demonstrate it's value, it's here in Western Australia.

In Perth we're all sitting around in t-shirts. The dams are at 39 per cent capacity. There has been no rain this year. Indeed, for at least the past five or six years we've had exceedingly dry winters. Global what?

I reckon it's about time the Water Corporation campaigned to ban all lawn watering. If ever there was a waste of water, this is it. After all, lawn is a weed.


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The PR Lab is a consultancy, specialising on research, reputation management, social media, media relations and the development of measurable strategies that produce results. It is run by Dr Greg Smith, a former journalist and PR professional. Greg worked on daily newspapers in Sydney, Brisbane and Perth. He held senior PR positions in the Australian Defence Force, Sydney Olympics and national not-for-profits. He has also lectured in PR at Edith Cowan University and the University of Notre Dame Australia.