26 April 2009

Shaky state of PR in Perth

National firm Rowland closed its Perth office this week, apparently without much warning.
Manager Carla Shearman praised staff in an email sent to clients and colleagues, but didn't elucidate on the reasons for the closure. It's sudden, though, because they only just moved offices.
It highlights the tenuous nature of the profession, particularly in Perth.
I've been conducting a longitudinal study of PR job in Australia (past six months) which shows that there are more PR positions in New Zealand in Perth.
Meantime, Carla's half a dozen staff have to find jobs.


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The PR Lab is a consultancy, specialising on research, reputation management, social media, media relations and the development of measurable strategies that produce results. It is run by Dr Greg Smith, a former journalist and PR professional. Greg worked on daily newspapers in Sydney, Brisbane and Perth. He held senior PR positions in the Australian Defence Force, Sydney Olympics and national not-for-profits. He has also lectured in PR at Edith Cowan University and the University of Notre Dame Australia.