09 April 2009

Knox Grammar heads into the abyss

On 26 February I wrote about the sex scandal enveloping Knox Grammar, saying it would get worse. Well, yesterday it did. A fourth teacher was arrested for alleged sexual molestation.

Yet the school remains mostly silent. Wrong (PR) move. But they don't listen. I rang the school when the second arrest occurred. They weren't interested in my advice.

I believe this situation will get worse. Obviously this will happen when the accused appear in court. But I also believe there may be something more sinister. In time, the special police task force may uncover it.

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The PR Lab is a consultancy, specialising on research, reputation management, social media, media relations and the development of measurable strategies that produce results. It is run by Dr Greg Smith, a former journalist and PR professional. Greg worked on daily newspapers in Sydney, Brisbane and Perth. He held senior PR positions in the Australian Defence Force, Sydney Olympics and national not-for-profits. He has also lectured in PR at Edith Cowan University and the University of Notre Dame Australia.