06 April 2009

Prime Minister's media man should go

Prime Minister Kevin Rudd's press secretary Lachlan Harris should resign, or be sacked, for lying.

Harris, who is actually a "novice" when it comes to public relations (he's more a political operative) denied the Prime Minister had upset an Air Force flight attendant because the meal he ordered wasn't available. Trivial stuff, really, but enough to warrant an official RAAF incident report.

If Harris lied about that, what lengths would he go to when it comes to more sensitive issues?

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The PR Lab is a consultancy, specialising on research, reputation management, social media, media relations and the development of measurable strategies that produce results. It is run by Dr Greg Smith, a former journalist and PR professional. Greg worked on daily newspapers in Sydney, Brisbane and Perth. He held senior PR positions in the Australian Defence Force, Sydney Olympics and national not-for-profits. He has also lectured in PR at Edith Cowan University and the University of Notre Dame Australia.