03 November 2007

Dr Karl debunks clean coal PR myth

Good to see Dr Karl Kruszelnicki today debunk the government's PR stunt on clean coal. Karl, a physicist, is standing in the election as a Climate Change Coalition candidate for the Senate. Clean coal, along with the government's preference for climate change instead of global warming, are two simple PR tactics of giving something dangerous a more friendly name.

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The PR Lab is a consultancy, specialising on research, reputation management, social media, media relations and the development of measurable strategies that produce results. It is run by Dr Greg Smith, a former journalist and PR professional. Greg worked on daily newspapers in Sydney, Brisbane and Perth. He held senior PR positions in the Australian Defence Force, Sydney Olympics and national not-for-profits. He has also lectured in PR at Edith Cowan University and the University of Notre Dame Australia.