12 November 2007

Toyota's PR coup. Thanks, Channel 9

Toyota’s Aussie PR people must be patting themselves on the back with the airtime they received on the main Channel 9 bulletin in Perth tonight (and I assume on all its capital city affiliates).

Respected journalist Peter Harvey spruiked the virtues of the latest model of Lexus, simply helping promote a vehicle that is well short on sound environmental credentials.

I take back my remark about being Harvey being respected. This was rubbish from any angle … especially in news value. It was just a blatant plug in the guise of news.

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