12 November 2007

Toyota's PR coup. Thanks, Channel 9

Toyota’s Aussie PR people must be patting themselves on the back with the airtime they received on the main Channel 9 bulletin in Perth tonight (and I assume on all its capital city affiliates).

Respected journalist Peter Harvey spruiked the virtues of the latest model of Lexus, simply helping promote a vehicle that is well short on sound environmental credentials.

I take back my remark about being Harvey being respected. This was rubbish from any angle … especially in news value. It was just a blatant plug in the guise of news.

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The PR Lab is a consultancy, specialising on research, reputation management, social media, media relations and the development of measurable strategies that produce results. It is run by Dr Greg Smith, a former journalist and PR professional. Greg worked on daily newspapers in Sydney, Brisbane and Perth. He held senior PR positions in the Australian Defence Force, Sydney Olympics and national not-for-profits. He has also lectured in PR at Edith Cowan University and the University of Notre Dame Australia.