15 November 2007

Election a PR bore

I’ve refrained from too much comment on the forthcoming Australian election. But as we near the end, with six days of campaigning remaining, I’ve faltered. I’m fed up and bored.

Following Labor’s campaign “launch” (again) today I could not help but feel how uninspiring it all is – and not just Labor. Kevin Rudd was monotone (bla, blah, blah). So was Howard.

There is nothing visionary about either Party. It’s simply come down to a series of daily pork-barrelling promises, accompanied by the ritual PR photo opportunity. Stock-standard and boring. Does anyone remember what Howard promised yesterday.

It’s all simplistic spin – fairy floss for the masses. Where is the substance and the leadership? It’s just about spending, in turn fuelling inflation (there goes your tax cuts, folks). Come to think of it, where's the imagination?

Despite this lack of lustre, and our ability to radically change our direction, we will continue to vote as lemmings – Labor or Liberal.

No comments:

About Me

My photo

The PR Lab is a consultancy, specialising on research, reputation management, social media, media relations and the development of measurable strategies that produce results. It is run by Dr Greg Smith, a former journalist and PR professional. Greg worked on daily newspapers in Sydney, Brisbane and Perth. He held senior PR positions in the Australian Defence Force, Sydney Olympics and national not-for-profits. He has also lectured in PR at Edith Cowan University and the University of Notre Dame Australia.