29 November 2007

PR in the TV spotlight

The ABC’s long-running TV program Media Watch will also include reports on poor PR practice from next year.

Media Watch will be hosted by Walkley Award-wining journalist Jonathan Holmes.

This is great news, as it will serve as a wake-up call for the profession.

Hopefully, one of the byproducts will be a greater professionalism in the industry. I’ve long said that PR has been its own worst enemy.

While I’m sure it will expose the charlatans, it could be a chance for PR to start to reposition itself as a serious business discipline.

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The PR Lab is a consultancy, specialising on research, reputation management, social media, media relations and the development of measurable strategies that produce results. It is run by Dr Greg Smith, a former journalist and PR professional. Greg worked on daily newspapers in Sydney, Brisbane and Perth. He held senior PR positions in the Australian Defence Force, Sydney Olympics and national not-for-profits. He has also lectured in PR at Edith Cowan University and the University of Notre Dame Australia.