19 October 2007

Into the election

We're just finishing week one of six in the federal election campaign, highlighted by John Howard's promise of tax cuts and a negative advertising campaign. Opposition leader Kevin Rudd has shown nothing, except a nice wardrobe.

I would have thought Rudd could have matched Howard's $34 billion "promise" with a counter plan to spend the equivalent on government services, such as health, education, water, roads (well, maybe rail).

People have indicated they would rather the government spend money that way. Rudd should be pushing the line that by the time the tax cuts start next year (and end in 2011), they will be eaten by inflation.

Tax cuts are really a simplistic offer to a mostly gullible public, who can't remember what Howard promised before the last election.

Let's have some real vision. What about de-politicising the Public Service?

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The PR Lab is a consultancy, specialising on research, reputation management, social media, media relations and the development of measurable strategies that produce results. It is run by Dr Greg Smith, a former journalist and PR professional. Greg worked on daily newspapers in Sydney, Brisbane and Perth. He held senior PR positions in the Australian Defence Force, Sydney Olympics and national not-for-profits. He has also lectured in PR at Edith Cowan University and the University of Notre Dame Australia.