14 October 2007

Howard calls election at last

It took him long enough. After months of fake campaigning and pork-barrelling, John Howard has called the federal election for November 24.

Now we'll really start to see and hear some spin ... though it's more likely to be seen, as elections these days are fought on our television screens.

The media maniuplation will be (hopefully) interesting to watch/see/hear. Every day a new photo opportunity and plethora of sound grabs. The same methods will be employed by Labor.

However, I detect that voters are wise to the tactics and have already cast their ballots. Certainly the polls have been consistently predicting a Labor victory for months.

As they say: "watch this space" (and lots of others).

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The PR Lab is a consultancy, specialising on research, reputation management, social media, media relations and the development of measurable strategies that produce results. It is run by Dr Greg Smith, a former journalist and PR professional. Greg worked on daily newspapers in Sydney, Brisbane and Perth. He held senior PR positions in the Australian Defence Force, Sydney Olympics and national not-for-profits. He has also lectured in PR at Edith Cowan University and the University of Notre Dame Australia.