15 October 2007

TV media polls way off the mark

Channel Nine's A Current Affair, a national program, tonight promoted yet another of those ridiculous polls. This time, who would you vote for in the federal election: John Howard or Kevin Rudd?

These type of polls, where viewers simply dial a number to register a vote, are a scandal. The results are meangingless, as anyone can ring in multiple times. In other words, the result is probably biased.

The Liberal Part is renowned for marshalling its members to ring talk radio shows and vote in these pointless pseudo polls.

Unfortunately, as I previously mentioned, most of the country gets its information from television. So does a loaded result have the power to persuade voters? If the result is biased in favour of the government, will this cause people to rethink their support one way or the other?

Meantime, the broadcast goes unpunished. Idiots. My advice: read more newspapers.

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The PR Lab is a consultancy, specialising on research, reputation management, social media, media relations and the development of measurable strategies that produce results. It is run by Dr Greg Smith, a former journalist and PR professional. Greg worked on daily newspapers in Sydney, Brisbane and Perth. He held senior PR positions in the Australian Defence Force, Sydney Olympics and national not-for-profits. He has also lectured in PR at Edith Cowan University and the University of Notre Dame Australia.