15 December 2009

Rudd "smart" on climate change

That Kevin Rudd is a clever fella. He's bagged other nations to make it appear as though he's tough on greenhouse emissions, knowing the others would never reach the targets. This makes Australia appear to be the world policeman on emissions. More importantly, it makes Rudd look like a concerned citizen at home. It's all about the next election, of course. Countries are only concerned about their domestic affairs.

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The PR Lab is a consultancy, specialising on research, reputation management, social media, media relations and the development of measurable strategies that produce results. It is run by Dr Greg Smith, a former journalist and PR professional. Greg worked on daily newspapers in Sydney, Brisbane and Perth. He held senior PR positions in the Australian Defence Force, Sydney Olympics and national not-for-profits. He has also lectured in PR at Edith Cowan University and the University of Notre Dame Australia.