31 December 2009

Nothing to do with PR

Cane toads and common sense. One has little to do with PR. Correct, cane toads. Common sense, on the other hand, does.

It's why I'm writing about an edict by the WA Department of Environment and Conservation that cane toads are not allowed to be gassed.

The volunteer group Toad Busters is trying to stop to spread of these insidious pests in WA. They do a great job, but are being hampered by the Department's lack of common sense.

Just because people work for the Dept. of Environment & Conservation doesn't mean they're always right.

Cane toads certainly don't conserve anything. I say do what it takes to get rid of this pest and let Toad Busters get on with the job. At least they're doing something.

I lived in Bundaberg years ago and the cane toad situation there was frightening. Just wait until they get to Perth.

Like I said, this has nothing to do with PR, although I guess the Department might consider the "bad media" they are getting.

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The PR Lab is a consultancy, specialising on research, reputation management, social media, media relations and the development of measurable strategies that produce results. It is run by Dr Greg Smith, a former journalist and PR professional. Greg worked on daily newspapers in Sydney, Brisbane and Perth. He held senior PR positions in the Australian Defence Force, Sydney Olympics and national not-for-profits. He has also lectured in PR at Edith Cowan University and the University of Notre Dame Australia.