05 July 2009

I'm outa here

Craig Pearce's blog has echoed my sentiments. There is must not enough time to do all this social media if you want a normal life.
Apart from getting some useful information (like how social media is ruining my social life) I find that all this really comes to naught. So what? People read my blog or tweet. But what action do they take and does it influence their lives? Anyway, I’ve mastered to tools, so now I can teach them and let the younger generation worry about their time. I’m off for a bike ride and a (real) surf. Catch you @prlab

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The PR Lab is a consultancy, specialising on research, reputation management, social media, media relations and the development of measurable strategies that produce results. It is run by Dr Greg Smith, a former journalist and PR professional. Greg worked on daily newspapers in Sydney, Brisbane and Perth. He held senior PR positions in the Australian Defence Force, Sydney Olympics and national not-for-profits. He has also lectured in PR at Edith Cowan University and the University of Notre Dame Australia.