30 July 2009

Twitter not for students

All this talk about Twitter. Just who is using it? Certainly not young university students, if my research this week is correct.

I asked for a show of hands in all my PR and business communication classes this week. Of the 180 or so students, perhaps 15 of them were using Twitter. Most just stared blankly at me when I mentioned it.

Facebook, it seems, is the social network tool of choice among this demographic. The question remains: why? Some more research needed.


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The PR Lab is a consultancy, specialising on research, reputation management, social media, media relations and the development of measurable strategies that produce results. It is run by Dr Greg Smith, a former journalist and PR professional. Greg worked on daily newspapers in Sydney, Brisbane and Perth. He held senior PR positions in the Australian Defence Force, Sydney Olympics and national not-for-profits. He has also lectured in PR at Edith Cowan University and the University of Notre Dame Australia.