14 November 2008

WA miner's puzzling stance

WA miner Fortescue Metals is a strange beast.

On the one hand its owner, Andrew Forrest, is heralded as a “saviour” of Abroigines by creating a scheme to employ them. On the other, the company is taking them to court in oder to access their tribal lands - or in this case, part of Port Hedland Harbour.

Whether the Aborigines or Fortescue is found to be in the right by the Supreme Court, the action has undone all of the goodwill the company built with its employment initiative.

And from the company? Stony silence. The normally media-friendly Andrew Forrest seems to have gone to ground.

The PR Lab: http://www.prlab.com.au

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The PR Lab is a consultancy, specialising on research, reputation management, social media, media relations and the development of measurable strategies that produce results. It is run by Dr Greg Smith, a former journalist and PR professional. Greg worked on daily newspapers in Sydney, Brisbane and Perth. He held senior PR positions in the Australian Defence Force, Sydney Olympics and national not-for-profits. He has also lectured in PR at Edith Cowan University and the University of Notre Dame Australia.