28 October 2008

Hotel in the "poo"

Pardon the headline, but it really is the case with Sydney's iconic Coogee Bay Hotel, which has been accused of allegedly putting faeces in customers' gelato after they complained about several issues.

The hotel's novel approach to PR was to offer its customers free gelato. This, from the Australian Hotels Association's top pub in 2005 and 2006.

On top of that, management wouldn't comment because it was "a legal issue" and they said they thought it was sabotage. Heaven forbid they express concern, or that they are taking it seriously.

There's also some argy-bargy going on, with the hotel saying the customers demanded $1m, and the customers denying they asked for any money.

More PR at the PR Lab - http://www.prlab.com.au

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The PR Lab is a consultancy, specialising on research, reputation management, social media, media relations and the development of measurable strategies that produce results. It is run by Dr Greg Smith, a former journalist and PR professional. Greg worked on daily newspapers in Sydney, Brisbane and Perth. He held senior PR positions in the Australian Defence Force, Sydney Olympics and national not-for-profits. He has also lectured in PR at Edith Cowan University and the University of Notre Dame Australia.