I found it strange that Aboriginal elders welcomed the Beijing Torch Relay to Canberra.
For one oppressed people to welcome the Chinese, who oppress the Tibetans, is just weird.
Also just as troubling is aboriginal Olympic gold medallist Nova Peris’s decision to run with the torch. Honestly, athletes just don’t think further than sport. The same goes for you, Thorpie and SMH journalist Jacquelin Magnay.
More blogs at the PR Lab, http://www.prlab.com.au
28 April 2008
2007 Yamaha Majesty Scooter for sale in Perth
This is more than a scooter. A cross between city commuter and weekend tourer, this 2007 Yamaha Majesty is a wonder.
Talk about agile. The 400cc engine has plenty of grunt at take off, and loads of high-end power to take you breezing along the freeway at 100km/hr. It’s extremely manoeuvrable in city traffic.
With excellent wind protection and loads of storage in two gloveboxes and under the seat, this bike is practical, and versatile.
The best thing is that it’s almost new, with only 3500km on the clock; so it’s still under warranty and has loads of registration .
At only $8600 (ono) you’re saving $2400 on the new-bike price.
13 March 2008
TV campaign not the answer to alcohol problem
The government's simplistic approach to teenage binge drinking will not assist to solve the problem.
For a start, the Prime Minister admits he doesn't have much data to back claims there is a problem (which there is, if the number of media reports are any guide. And just talking to my teenage children is enough to alarm me).
But what does the government propose? A TV campaign. In this modern day and age of communications, this is hardly inspiring, as any first-year PR student could tell you.
Teenagers do not use television as their medium. All an advertising campaign will do is boost the agency's and TV stations' profits.
What's needed is a well-crafted IMC campaign. However, this will have to be an extremely long-haul program which goes beyond the standard education program. It should even extend beyond the target audience.
As nation, we have to overcome a decades-old alcohol-abuse culture. This will require a massive shift in thinking across several generations.
This post can also be found at http://www.prlab.com.au
For a start, the Prime Minister admits he doesn't have much data to back claims there is a problem (which there is, if the number of media reports are any guide. And just talking to my teenage children is enough to alarm me).
But what does the government propose? A TV campaign. In this modern day and age of communications, this is hardly inspiring, as any first-year PR student could tell you.
Teenagers do not use television as their medium. All an advertising campaign will do is boost the agency's and TV stations' profits.
What's needed is a well-crafted IMC campaign. However, this will have to be an extremely long-haul program which goes beyond the standard education program. It should even extend beyond the target audience.
As nation, we have to overcome a decades-old alcohol-abuse culture. This will require a massive shift in thinking across several generations.
This post can also be found at http://www.prlab.com.au
10 January 2008
Supermarkets' stance a load of rubbish
I don’t intend any pun, but I’ve just heard the greatest load of rubbish relating to the use of plastic bags at supermarkets.
The federal government says it wants plastic shopping bags banned. The response from The Australian Retailers Association (ARA) is that consumers will be the ones who pay if that happens.
It’s not clear from that stance what the ARA means. Do they mean pay (for an alternative carrying method) or pay (in terms of inconvenience).
By my logic, prices should fall because supermarkets won’t be buying the cursed things.
There’s sure to be a bit more argy-bargy on this issue in the coming weeks. But, let’s get on with doing away with plastic.
Whatever did we do before them anyway?
This blog also appears at http://www.prlab.com.au
The federal government says it wants plastic shopping bags banned. The response from The Australian Retailers Association (ARA) is that consumers will be the ones who pay if that happens.
It’s not clear from that stance what the ARA means. Do they mean pay (for an alternative carrying method) or pay (in terms of inconvenience).
By my logic, prices should fall because supermarkets won’t be buying the cursed things.
There’s sure to be a bit more argy-bargy on this issue in the coming weeks. But, let’s get on with doing away with plastic.
Whatever did we do before them anyway?
This blog also appears at http://www.prlab.com.au
09 January 2008
Holden stretches credibility
Australian car manufacturer GHM stretched its credibility somewhat when it announced the third recall of its Commodore model – 86,000 of them, in fact.
The V6 vehicles are being recalled due to a potential fuel leak.
Company spokesman Ian Butler said it wasn't unusual for a vehicle to be recalled three times.
Really?
This blog also appears at http://www.prlab.com.au
The V6 vehicles are being recalled due to a potential fuel leak.
Company spokesman Ian Butler said it wasn't unusual for a vehicle to be recalled three times.
Really?
This blog also appears at http://www.prlab.com.au
06 January 2008
Whale hunt response lame
You really have to wonder just what the government is playing at with its supposed response to the Japanese whale hunt in the Antarctic.
The plan seemed positive. To monitor and put pressure on the Japanese. They had a vessel on standby in Fremantle for weeks. But nothing happened … until yesterday. The ship left its berth, bound for … the Garden Island navy base, just 20 or so kilometres away.
Greenpeace reckons by the time the ship gets to the Antarctic the whales will have been slaughtered.
The government’s PR response was pathetic. Three ministers (yes, three) issued a joint statement, which said there was plenty of time to conduct the operation.
Greens senator Rachel Siewert said it was just “hollow rhetoric”. Couldn’t have put it better. Hollow rhetoric is even better than just rhetoric (which these days is generally is taken to mean spin).
Let’s hope this federal lot don’t follow the path of their NSW Labor colleagues, who mostly do nothing about anything.
This blog also appears at http://www.prlab.com.au
The plan seemed positive. To monitor and put pressure on the Japanese. They had a vessel on standby in Fremantle for weeks. But nothing happened … until yesterday. The ship left its berth, bound for … the Garden Island navy base, just 20 or so kilometres away.
Greenpeace reckons by the time the ship gets to the Antarctic the whales will have been slaughtered.
The government’s PR response was pathetic. Three ministers (yes, three) issued a joint statement, which said there was plenty of time to conduct the operation.
Greens senator Rachel Siewert said it was just “hollow rhetoric”. Couldn’t have put it better. Hollow rhetoric is even better than just rhetoric (which these days is generally is taken to mean spin).
Let’s hope this federal lot don’t follow the path of their NSW Labor colleagues, who mostly do nothing about anything.
This blog also appears at http://www.prlab.com.au
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