09 January 2008

Holden stretches credibility

Australian car manufacturer GHM stretched its credibility somewhat when it announced the third recall of its Commodore model – 86,000 of them, in fact.

The V6 vehicles are being recalled due to a potential fuel leak.

Company spokesman Ian Butler said it wasn't unusual for a vehicle to be recalled three times.

Really?

This blog also appears at http://www.prlab.com.au

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The PR Lab is a consultancy, specialising on research, reputation management, social media, media relations and the development of measurable strategies that produce results. It is run by Dr Greg Smith, a former journalist and PR professional. Greg worked on daily newspapers in Sydney, Brisbane and Perth. He held senior PR positions in the Australian Defence Force, Sydney Olympics and national not-for-profits. He has also lectured in PR at Edith Cowan University and the University of Notre Dame Australia.