04 May 2011

Maybe Twitter not so popular

In setting up next semester’s “e-PR” unit for students the the University of Notre Dame Australia (Fremantle), I have created a google group, blog and twitter account. The students will use google as a hub to conduct a range of activities, including surveys and blogs.

In setting up Twitter I have grabbed some of the peope I’m already following from another account. In an effort to inject more local “content” (more Perth PR practitioners) I searched google for “Perth public relations”. In the first two pages of results, 10 companies were listed (not including paid ads).

To my surprise, only two companies mentioned on their web site they had a twitter presence. Given all the hype about the medium as a communications tool, I found this strange. I now feel a survey coming on. But I’ll save it for class.

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The PR Lab is a consultancy, specialising on research, reputation management, social media, media relations and the development of measurable strategies that produce results. It is run by Dr Greg Smith, a former journalist and PR professional. Greg worked on daily newspapers in Sydney, Brisbane and Perth. He held senior PR positions in the Australian Defence Force, Sydney Olympics and national not-for-profits. He has also lectured in PR at Edith Cowan University and the University of Notre Dame Australia.