05 February 2010

Parliament back. And they're off ... really off

Parliament has only been back for two days and already we're witnessing the election in full swing.

The PR opportunities (aka photo ops) are abundant.

Leader of the Opposition Tony Abbott has been filmed 1. on the roof of a house looking at solar panels (climate change) and 2. in a supermarket with Joe Hockey talking about food prices (economy and the battlers). Their conversation was pathetic.

And all the while, we have the ubiquitous PR minders nodding approvingly in the background. Get out of shot, people.

At this stage I'm ready to switch off. Then again, I'd still have to look at the stills in the Papers.

Picture: Ray Strange, The Australian.

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The PR Lab is a consultancy, specialising on research, reputation management, social media, media relations and the development of measurable strategies that produce results. It is run by Dr Greg Smith, a former journalist and PR professional. Greg worked on daily newspapers in Sydney, Brisbane and Perth. He held senior PR positions in the Australian Defence Force, Sydney Olympics and national not-for-profits. He has also lectured in PR at Edith Cowan University and the University of Notre Dame Australia.