19 January 2010

Alcohol link to Australia Day

I enjoy a beer (had two last night) but I can not understand how, on the one hand, the Federal Government is trying to combat alcoholism and its related costs (dollars and social) then on the other hand promotes Australia Day with an alcohol-related campaign (Man Your Eskys).

It might seem cute/clever (more so to advertising people), but do those in charge of these things (the bureaucrats) think about the consequences of their actions? This campaign does nothing to help alter the culture of binge drinking that is Australia.

Having the Government's approval would make the situation laughable, if it wasn't so serious.

I live in Perth. Perhaps next time the PM is over this way he could visit Northbridge or Leederville on a Friday or Saturday night. He may also care to get the Health Minister to provide the latest figures on how much alcohol abuse costs the nation.

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The PR Lab is a consultancy, specialising on research, reputation management, social media, media relations and the development of measurable strategies that produce results. It is run by Dr Greg Smith, a former journalist and PR professional. Greg worked on daily newspapers in Sydney, Brisbane and Perth. He held senior PR positions in the Australian Defence Force, Sydney Olympics and national not-for-profits. He has also lectured in PR at Edith Cowan University and the University of Notre Dame Australia.