18 September 2009

Twitter can keep my material

Some people are getting into a lather over Twitter's new terms of service. They're worried Twitter has right to use your material. I'm not one of them.

If you don't like the terms of service, shop elsewhere.

For me, Twitter is about sharing, and that implies you're not putting a commercial value on your contribution. If you think your material is worth dollars, go somewhere where they'll pay.

Twitter gives you something for nothing. Surely they're entitled to some return (particularly as they still haven't worked out how to make money).

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The PR Lab is a consultancy, specialising on research, reputation management, social media, media relations and the development of measurable strategies that produce results. It is run by Dr Greg Smith, a former journalist and PR professional. Greg worked on daily newspapers in Sydney, Brisbane and Perth. He held senior PR positions in the Australian Defence Force, Sydney Olympics and national not-for-profits. He has also lectured in PR at Edith Cowan University and the University of Notre Dame Australia.