07 July 2008

Police PR. Money well spent?

The Australian newspaper today revelead that police forces (services) are spending about $10 million a year on communication programs.

While there are legitimate media demands made on police, such as obtaining information on crimes, much of this money could be seen to be used for pushing a government’s political agenda.

There’s a fine line between a commissioner being seen to promoting new crime-fighting initiatves and supporting a political agenda.

It’s an area that I will take a little more notice of, particularly in Western Australia, where a State election is looming later this year. Hopefull, the “commish” will stick to operational matters.

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The PR Lab is a consultancy, specialising on research, reputation management, social media, media relations and the development of measurable strategies that produce results. It is run by Dr Greg Smith, a former journalist and PR professional. Greg worked on daily newspapers in Sydney, Brisbane and Perth. He held senior PR positions in the Australian Defence Force, Sydney Olympics and national not-for-profits. He has also lectured in PR at Edith Cowan University and the University of Notre Dame Australia.