08 June 2008

Alcohol industry kidding itself

The Australian alcohol industry had the temerity this week to ask the Federal Government to conduct a campaign to educate parents about teenage drinking.

While governments have a role to play in this area, if anyone should be conducting the campaign it's the industry. They're the ones making wads of money from the product.

Other blogs at the PR Lab http://www.prlab.com.au

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The PR Lab is a consultancy, specialising on research, reputation management, social media, media relations and the development of measurable strategies that produce results. It is run by Dr Greg Smith, a former journalist and PR professional. Greg worked on daily newspapers in Sydney, Brisbane and Perth. He held senior PR positions in the Australian Defence Force, Sydney Olympics and national not-for-profits. He has also lectured in PR at Edith Cowan University and the University of Notre Dame Australia.