26 December 2007

Green is good (PR)

Today's Boxing Day news says more companies are climbing aboard the "Green" bandwagon, following the Bali climate change talks.

That's great news, but I suspect it has more to do with turning a "greenback" (if you'll pardon the Americanism) than actually turning "green" for altruistic reasons.

According the the Sydney Morning Herald, two major retail groups have approached Planet Ark for information on what they can do on climate change.

That's good news. But, like the just-ousted Liberal Government, the issue of global warming has been prominent for more than a decade. It is just too much

While I'm sceptical about companies' motives for suddenly altering their stance due to a change in the political wind, the environment (hopefully) will be better for it.

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The PR Lab is a consultancy, specialising on research, reputation management, social media, media relations and the development of measurable strategies that produce results. It is run by Dr Greg Smith, a former journalist and PR professional. Greg worked on daily newspapers in Sydney, Brisbane and Perth. He held senior PR positions in the Australian Defence Force, Sydney Olympics and national not-for-profits. He has also lectured in PR at Edith Cowan University and the University of Notre Dame Australia.