UK-based academic Richard Bailey always produces provocative comments. In his latest post he examines why PR is losing the battle to get people to understand what it is.
I can't understand what the problem is. It must be the academics who teach PR. After all, they form the opinions of most people practising PR today - apart from some of those who came from the era when journalists entered PR (and some still do).
At the University of Notre Dame Australia (Fremantle) we have a combined marketing/PR degree, situated in a School of Business - an ideal combination. In their first PR lecture (2 hours) there are two topics - the history of PR (a US perspective) and the difference between PR and marketing. One of the first essay topic choices is on the difference between marketing and PR.
It's a simple process ... unless academics just don't get it (which I imagine many don't). Then again, I heard a senior PR "professional" talking about PR as just being about media. Hmmm. Maybe we are losing.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment