The ABC’s long-running TV program Media Watch will also include reports on poor PR practice from next year.
Media Watch will be hosted by Walkley Award-wining journalist Jonathan Holmes.
This is great news, as it will serve as a wake-up call for the profession.
Hopefully, one of the byproducts will be a greater professionalism in the industry. I’ve long said that PR has been its own worst enemy.
While I’m sure it will expose the charlatans, it could be a chance for PR to start to reposition itself as a serious business discipline.
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